Kuvonix Brand Guidelines

Version: 1.0
Company: Kuvonix (A Unit of Glashiya E-Com Private Limited)
Effective Date: 25-10-2025

🏢 1. Introduction

The Kuvonix Brand Guidelines define how our visual identity, logo, color, and messaging should be used across all communication channels.
These guidelines ensure that every representation of Kuvonix — whether digital or print — remains consistent, professional, and instantly recognizable.

Kuvonix represents trust, innovation, simplicity, and opportunity in the world of online marketplaces.

🔰 2. Brand Essence

  • Brand Name: Kuvonix

  • Parent Company: Glashiya E-Com Private Limited

  • Tagline: “Buy, Sell & Grow with Confidence.”

  • Brand Personality: Modern, Reliable, Empowering, Inclusive

🎯 3. Brand Mission & Vision

Mission:
To empower individuals and businesses by providing a safe, easy, and effective online marketplace to buy, sell, and promote products and services across India.

Vision:
To become one of India’s most trusted and user-friendly digital marketplace platforms, connecting millions of users and fostering growth for every seller.

🖋️ 4. Logo Usage Guidelines

✅ Primary Logo

  • The Kuvonix logo must always appear clear, legible, and unaltered.

  • Use the official color version on light backgrounds.

  • Maintain a minimum clear space equal to the height of the letter “K” around the logo.

⚠️ Incorrect Usage

  • Do not stretch, rotate, recolor, or add effects to the logo.

  • Do not place the logo over busy or low-contrast backgrounds.

  • Do not modify or alter the company name in the logo.

💡 File Formats

Use the provided PNG, SVG, and AI files for digital and print materials.

🌈 5. Brand Colors

Primary Colors:

  • Kuvonix Blue: #004AAD

  • Kuvonix Orange: #FF7A00

Secondary Colors:

  • Dark Gray: #333333

  • Light Gray: #F5F5F5

  • White: #FFFFFF

Usage Tip:

  • Use Kuvonix Blue for primary buttons, headings, and call-to-action elements.

  • Use Kuvonix Orange for highlights and icons.

🔤 6. Typography

Primary Font: Poppins (for headings and titles)
Secondary Font: Roboto (for body text and paragraphs)

Text Guidelines:

  • Use sentence case for headlines (e.g., Find Everything You Need on Kuvonix)

  • Maintain clean spacing and alignment for readability.

📷 7. Imagery Style

  • Use high-quality, real, and positive images that represent commerce, connection, and diversity.

  • Avoid stock images that feel artificial or cluttered.

  • Use consistent lighting, warm tones, and authentic Indian marketplace visuals.

📢 8. Tone of Voice

Our Communication Style Is:

  • Friendly, trustworthy, and informative

  • Encouraging and solution-oriented

  • Clear and simple — avoiding jargon

Examples:
✅ “Start selling today and reach thousands of buyers on Kuvonix.”
❌ “Begin your e-commerce journey with unnecessary complexity.”

🧩 9. Brand Applications

  • Website & App UI: Follow the official color palette and typography.

  • Social Media: Use consistent branding elements in all creatives.

  • Marketing Collaterals: Always include the Kuvonix logo and tagline.

  • Email Signatures:

     
    Best regards, [Your Name] Kuvonix | A Unit of Glashiya E-Com Pvt. Ltd. www.kuvonix.com

⚖️ 10. Brand Protection

  • The Kuvonix name, logo, and brand assets are the exclusive property of Glashiya E-Com Private Limited.

  • Unauthorized use, reproduction, or alteration is strictly prohibited under the Trade Marks Act, 1999 (India) and other applicable IP laws.

  • For partnership or co-branding requests, written approval from the Kuvonix Brand & Legal Team is mandatory.

📬 11. Contact for Brand Usage

For logo requests, brand approvals, or partnership guidelines, contact:
📧 brand@kuvonix.com
🌐 www.kuvonix.com
🏢 Kuvonix (A Unit of Glashiya E-Com Private Limited)